In Greek, eothen means “from the east,” and its gentle sound conjures warmth, the colors of dawn, and ancient poetics. It also describes the origins of designer Katie Chirgotis, whose earth-driven aesthetic informs her life and practice. Originally from the east coast, Chirgotis has been crafting wild, expressive florals in the Bay Area for nearly a decade; in 2016, she launched her own San Francisco studio, Eothen. Chirgotis creates lyrical installations and arrangements for ceremonies, rituals, and spaces ranging from events to editorial to home; her interior design clients include Chloe Redmod Warner, Sean Leffers, and Tracy Simmons, who recently adorned the exterior of her Pacific Heights studio with monumental Eothen wreaths, and notes “Katie has an inherent ability to understand and bring my vision to life all while adding her own natural touch.”
Now Chirgotis has opened her first shop, called, simply, Circle. An apothecary for self-care, wellness, and green beauty, it’s home to her soulful curation of products for mind, body, and spirit. Foregrounding diversity and community engagement, it’s a deeply intentional space. Circle is in Santa Cruz, and the coast provides a perfect landscape to inspire Chirgotis’s nature-driven creations—which burst with iridescent shells and grasses, dried flowers and feathers, infused by sea and sun.
What inspired you to open a brick-and-mortar space at this moment?
Two years ago, I started to think about what I wanted in the next decade from a career standpoint, from a creative standpoint. A brick-and-mortar definitely came to mind, but the time and energy required was hard to come by with my schedule, which was often determined a year in advance. Then, when COVID happened and my days were wiped clean, the timing seemed right to just go for it. I still also have Eothen Floral, our events and home décor studio.